"I don't know what an API is... but it sounds expensive." This coming from a non-tech CEO I worked with while we were discussing AI. And it says it all. Other than his brother, he didn't have an IT department, but he did have a need to hire more employees. That he could do. Personalizing AIs as employees rather than agents makes sense to the rest of the world who's life isn't spent in San Francisco's south of market and it makes business sense too. Explosive YoY revenue growth from $9B to $30B as recently reported by Anthropic isn't coming from IT budgets - they're not big enough or growing fast enough. Like it or not, this spend is sloshing over from labor budgets.
One big misconception I hear from business leaders is that they feel they need to become a tech company in order to operationalize AI. This misses the point of why AI took off in the first place. ChatGPT made it simple for anyone to access world knowledge through prompts written in plain English. The natural next step has been for businesses to want to access their internal knowledge with AI. But instead of sticking with prompts, they have resorted to the old way of doing things: connecting AI with APIs. For many enterprise workflows that’s not necessary anymore. AI can now operate a desktop “visually” meaning it can bypass the API altogether. You don’t need to integrate with Salesforce’s API when AI can click on Salesforce’s user interface. Want to have AI gather leads from a government website and enter them into your CRM? Traditionally, you might wait weeks in queue for the tech team to write custom software to scrape the page and integrate with the CRM’s API. But now savvy business users can coach an AI employee using Claude Cowork ( or better yet StaffAI :) ); telling the AI which screens to click on and watch it perform the work like a human (no API programming required). It may be less efficient to use computer vision vs programmatic APIs, but this is made up for in ease of adoption. AI employees like Cowork/StaffAI can be operated by non-tech business users without requiring IT teams or engineers. This is great news for the myriad of companies whose core capability is not tech. You don’t have to transform your business into a technology company to take advantage of AI. You do have to understand the paradigm shift taking place with “computer use”. Read more in the post below: https://lnkd.in/g6Ur5hXb