Brian Post’s Post

The seven things winning organizations have in common — from Episode 1 of The Signal: 1. Speed. First credible voice sets the frame. 2. Volume. Same message, multiple formats, multiple voices. 3. Direct. Fifth-grade reading level. Clarity over nuance. 4. Simple. One core frame. Everything connects back to one thing. 5. Visual. Text disappears. Video stays. 6. Reframe. Don't play defense on your opponent's terms. 7. Arm the army. Your members are your most credible messengers. None of these are new ideas. What's new is that AI has made all seven executable for organizations that don't have a two-million-dollar communications budget. Full episode: https://lnkd.in/gyyqqENH

Why You're Losing the Narrative War

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