This was one of my favorite moments from the Agile in Action with Bill Raymond Podcast 👇 He asked me: “What’s the one piece of advice you’d give instructional designers right now?” My answer: Use AI to better market your courses. Not just to create them, but to sell the *value* of them. Here’s what I’ve noticed: Instructional Designers, SMEs, and instructors are amazing at teaching new skills and knowledge. But when it comes to getting people to want to take the course? That’s often where things fall short. If I were in your shoes, I’d be using AI to sharpen the front-end of the learning experience: - A course title that makes someone stop scrolling - An overview that explains what the course is about and WHY the learner should take it now - Lesson titles that grab attention and spark curiosity - Hooks within the first 90 seconds of every lesson that draw learners in and keep them engaged — that’s the moment to win them over - The goal of each lesson is to keep people watching, reading, clicking These are all marketing tactics — and they really matter if you want learners to engage, finish, and actually retain what they learn. And this is where AI tools, like Genie from GoSkills.com, really shine. What you don’t have to do anymore: ❌ Build everything from scratch ❌ Summarize long-winded company policies ❌ Stress over the right words for titles and intros What you do get to do: ✅ Shape the content with your SMEs ✅ Curate what’s most important for your learners ✅ Create a genuinely useful and engaging experience ✅ Develop a marketing strategy that helps your course thrive That’s where your real value is. Let #AI do the grunt work — you do the stuff only humans can. Had a great time diving into this with Bill. Hope you enjoy the episode as much as I did! 🎧 Full episode here: https://lnkd.in/epDihEUH P.S. If you’re building training for your team, give Genie a try — it’s free: 👉 https://lnkd.in/ezGvKa_W #InstructionalDesign #LearningAndDevelopment #AIinLearning #EdTech #Agile

Thank you for sharing this podcast episode. I feel it is important for anyone thinking abut their learning and development practice and the critical impacts of AI literacy in the job market.

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