Mastering the Art of the Elevator Pitch with Women in Leadership

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If you had 60 seconds to introduce yourself… what would you say? 🎤 Last week on the Women in Leadership Programme as part of our Executive Presence module, we were mastering the art of the Elevator Pitch. I shared mine, and then delegates stepped up and practised their own. Shout out to Madalyn Plant, Ashleigh Daniel, Ann H., Bolatito (Tito) Bez-Idakula (ACCPH Accredited Coach), Sarah Greenwood, Sinéad Healy and Kate Twomey for delivering incredible pitches! 🙌🏼 An elevator pitch is a 30–60 second introduction that clearly communicates who you are, what you do, and why it matters. It’s designed for those brief, unexpected moments of opportunity that can change the trajectory of your career or business. Being able to speak about yourself or your work clearly, confidently, and without apologising is a leadership skill every woman in business deserves to master. Opportunities don’t always announce themselves in advance. Maybe you’re chatting with a colleague or mingling at a networking event when your ideal stakeholder suddenly joins the conversation and asks what you do. Or perhaps there’s a spontaneous call from the stage inviting you to share for two minutes—and in the room are people who could become your next boss, collaborator, or client. And instead of owning the moment, you shrink a little. You answer quickly, mumble through it, or downplay your impact. I know that feeling well; I’ve been there too. That’s exactly why I make sure I’m always prepared to talk about myself and my work with clarity, grace, and power—because that’s what Cahla Limited is all about. The key things to consider when preparing your elevator pitch are:  
 ✨ Context – where are you most likely to use it? (networking event / interview / boardroom) 
 ✨ Magic Message – what do you want to be known for? (what makes you unique / impactful) 
 ✨ WIIFM – what’s in it for me? (why should the listener be interested / what’s your call to action)
 ✨ Communication Pie – be mindful of your words (succinct and interesting) tone (confident and varied) and body language (open and grounded) On my newsletter this week I shared 3 versions of my own elevator pitch: the 1 minute stage pitch, the 30 second networking pitch and the micro pitch! If you’d like to hear it and receive more content like this, join my free newsletter The Cahla Edit for weekly tools, news, insights and tips! 💫 (see comments). 📷 Beth Halford #elevatorpitch #womeninleadership #womeninbusiness #executivepresence #executivecoaching

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