For most of my career as an instructional design leader, I’ve defended our field as more than the “make it pretty” people (and I will continue to do so I'm sure). We're experts in how people learn, retain information, and build new skills; in digging into the data and developing learning solutions. We understand behavior change, performance support, and measurement. We’re technologically savvy because we know how to choose the right tools for the job, not because we chase the shiny ones. We are absolutely not just PowerPoint painters. The real work of instructional design can be heavy. It’s wrapping your mind around new content and designing complex, scenario-driven learning experiences. It’s juggling multiple projects while collaborating with numerous SMEs, each with their own priorities and constraints. It's planning for the long-term while meeting the short-term needs that never stop. That work matters deeply. But today, while the company is buzzing with energy for the events of the coming year, I am appreciating the simple asks to “spruce this up a bit.” Because instructional designers can take a mess of ideas, or nothing at all, and turn it into something clean, relevant, simple, useful, and a solid representation of who we are. We can make something feel intentional and credible instead of rushed. And that impact is immediate. Of course, it would be ideal to be involved in every initiative start to finish. But the reality is we can’t be everywhere. If we can step in and improve even a small piece, that matters. Making a presentation or other resource “pretty” isn’t superficial. It’s approachable, professional, engaging. It signals care and effort. It tells the learner this was worth someone’s time to create and it’s worth your time to engage with it. So yes, instructional design is far more than making things look nice. The heavy work matters most. But there’s also real value in being the team people trust to bring clarity, polish, and intention even in small ways. Wishing everyone well through the holidays and into the new year! And, thank you to our instructional design team for everything you do, big and small. (Also yes Empire team, you can still send me your slides 😊.) #instructionaldesign
I can attest to your skills as both an instructional design leader and just a great partner in those "please can you help me spruce this up a little" moments, Thank you for all you do Baylee!
Thank you, Baylee Howard for posting this as a reminder of the value IDN provides-it truly was one of the best courses I completed! Ruth Schwartz Kristen Bourgault
Baylee - so great to have as a leader at Empire Today! You and your team are fantastic!
Can't underestimate how valuable the "make it pretty" part actually is! I've worked for hours with your team on deep, crucial content. In the end, amazing content delivered in a flat, boring presentation misses the mark. I would put Empire's Instructional Design Team up against any other company. Great content and a beautiful presentation is what we see everyday. Thanks for all you do!