Transcript

Hi, welcome to today's staffing wisdom tip. And my tip today is why do most candidates ignore recruiters? And I hear that all the time, whether you're a talent acquisition professional working in a company or you're a a staffing and recruiting firm recruiter, it's the same thing. Why are candidates ignoring me? And so we've convinced ourselves that they won't call us back, that they won't answer our e-mail or our texts or e-mail. And the truth of the matter is they are ignoring most recruiters. And let me tell you why, because they're being bombarded. By messages from recruiters and they all sound alike, like none of the messages really stand out. And, and what we have to realize is that candidates don't care about you. They don't care about me. They don't care about what our companies want. You know, they care about themselves and they're being bombarded. And it really is a distraction to most of them. And yet when you talk to these top candidates, are they open for career advancement? You better believe they are. But the message is that they hate our eyes. Saw your LinkedIn profile and I have the perfect job. Or I have an opportunity that I know will interest you because what they're thinking of is, no, you don't. You don't know anything about me. You don't know what I like or what I dislike. You don't know what I see about my next career move. And so they view those messages as noise, as noise because it's all about what we want or what our clients want or what we're trying to do and remember, Candidates don't feel we care about them. That's the big perception out there. We have to change. They feel all we care about is filling jobs. And when we start out by saying I have the perfect job or I saw your LinkedIn profile and and I know that what I'm representing is what you want to do next, you prove them right, that all you're trying to do is fill a job. So if you don't want to be ignored, you've got to differentiate yourself. If you haven't changed the way you're going out there to interact with candidates, that's why you're not succeeding because great candidates always keep their eyes and ears open for career advancement. They just do. And so it's the way that you communicate. It's not the recruiter. Who sends the most messages or sends the most in mail or e-mail that wins in this particular marketplace? It's the recruiter who lets candidates know that they're seen and that they're understood and that you're going to take your direction from them and you're positioning yourself as a career advisor. Those are the people that get their calls answered. So if you're being treated like a transactional vendor, you're being treated like noise is because you're sounding like every other recruiter out there. Share your brand. Share how you've helped other people just like them advance in their career and then don't pitch a job. Don't pitch a job. Find out what they see as their next career move first and only then will they reach back out to you because they realize you can help them advance in their career because you have a track record of doing that. And they'll stop ignoring you. So starting today, please implement this and watch the difference. Watch how many more hits you'll get when you're out there making your recruiting calls. Please stay tuned for our Staffing Wisdom Tip tomorrow. Have a great day. Thanks.