Author Visibility: 5 Simple Book Marketing Strategies

💥 NEW: Author Visibility: Why Book Marketing Has No Easy Button (And 5 Ways to Make It Simpler) by BadRedhead Media on Substack https://lnkd.in/g5emEUvC Readers can’t read, recommend, or buy books they don’t know exist...my top five super easy tips that work for anyone. This is the start of a free short series, the Author Visibility Series. Please subscribe to receive all future parts. 🌻 Not an author? Concepts still apply. Sorry, but an easy book marketing button doesn’t exist. Bummer, I know. Tsk. No single tactic, strategy, tool, or viral moment will create lasting book sales. Not social media. Not ads. Not one launch. Not Substack. Not AI. Not a perfectly optimized Amazon page. Not reviews. Not 10K subscribers. Not awards. Each works together to form your entire author platform. And let’s be honest: for most books, the reality goal isn’t millions of sales (I mean, it would be fantastic, but let’s be realistic). It’s visibility, momentum, and selling copies over time because the work keeps showing up, even when the results have you reaching for a cookie. The real problem isn’t that writers aren’t trying hard enough; it’s that we’ve been taught to expect one tactic to do all the work. Marketing works best when it’s strategic and cumulative... 💥 Gratitude to my exclusive advertising sponsor, the always-free Booklinker and the paid tool, Geniuslink. I love both💥 #AuthorVisibility #BookMarketingTips

Author Visibility: Why Book Marketing Has No Easy Button (And 5 Ways to Make It Simpler) Readers can’t read, recommend, or buy books they don’t know exist...my top five super easy tips that work for anyone https://lnkd.in/gSY3VmDE

"Positioning" your book is more than you think it is, is needed at more stages of the process than you think it should, and does more work than you realize it can. And none of that is a you problem, either. Authors are in a unique place right now. There are more ways than ever (like, *in all of history*) to bring our work to the people who need it. That's great news on the accessibility front. Terrible news on the tell-me-what-to-do-and-I'll-do-it front. It's the Wild West out here, and has been for some time. When things feel chaotic and ungrounded, we tend to reach for something stable. In this case, some facet of the publishing industry *or* another industry that might give us some direction. Enter: Positioning. This is a marketing term, first and foremost. Mostly for products, sometimes for services. Where will what you have sit next to what *they* have and how will anyone know the difference? And when you could write literally anything to literally anyone, narrowing it down in this way makes sense. But like most marketing work, few of us understand it and even fewer like it. So we do that work once (target reader? check. genre? eh, probably check. author bio? whatever, check) and then call it done (check, please!). The thing is, your book is not just a product to be placed on a shelf. It's so much more than that. So if we know we need to position it well, we can't just skim the surface of what we assume that task to be. We need to position it *well*. As in, what is the relative position between you as you're showing up to this book, your reader as they're showing up to it, and where the book itself can take you both? Now we're out of rote marketing steps and into some very real, very strategic structural shit. It's the core of your whole entire project. And thanks to product marketing and the way we're all just doing our best with what we have out here in the New Author Saloon, it's very likely you haven't taken that work far enough to strike oil yet. That's been true for my authors with pre-draft ideas as well as full books they thought were in the last stages. Positioning is a constant act of calibration, not an early step to lock in and walk away from. --- Still not sure you need to double back for positioning? We can start with a Clarity Intensive to find out. 90 minutes to a working roadmap and a portal to build the whole project into. https://lnkd.in/gaYKH5he

If you're an author, it's your job to market. When you pitch, make it clear you know how to sell. #bookmarketing #publishing #authors

Your publisher is not coming to save you. That's not cynicism. That's the most empowering thing I can tell you. The authors whose books actually find their readers aren't the ones who found a publisher to carry them. They're the ones who understood the ecosystem clearly enough to show up as genuine partners in it. The myth — and what replaces it — is what this essay is about. https://lnkd.in/grmsMfFd

The best marketing book for an author might not be a marketing book at all. It might be the journal where you track what's working. Seth Godin says marketing is an act of empathy: understanding exactly who you're writing for, and showing up for them consistently. Gary Vaynerchuk says give value over and over before you ever make an ask. Joe Pulizzi built an entire framework around building your audience before you build your offer. The through-line in all of it: show up, be real, and care about the person on the other side. For authors, that's not a big leap. You already know how to make someone feel something with words. That's the whole job. Marketing is just doing it in shorter bursts, more often, in places where your readers already are. You don't need a new strategy. You might just need to start. #AuthorMarketing #IndieAuthor #BookMarketing #SelfPublishing #MarketingTips #AuthorMindset #WritingCommunity #SmallBusinessAuthor

𝗠𝗼𝘀𝘁 𝗮𝘂𝘁𝗵𝗼𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗳𝗮𝗶𝗹 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝗯𝗮𝗱 𝘄𝗿𝗶𝘁𝗶𝗻𝗴. They fail because they believe the wrong things about marketing. After working closely with authors and watching dozens of book launches- some successful, many not- here’s what I’ve learned: 𝗠𝗬𝗧𝗛 𝟭: “A great book sells itself.” 𝗧𝗥𝗨𝗧𝗛: A great book with no marketing is a well-kept secret. Marketing is not optional 𝗠𝗬𝗧𝗛 𝟮: “I need a huge following before I can sell books.” 𝗧𝗥𝗨𝗧𝗛: 1,000 true fans > 100,000 passive followers. Depth over breadth. 𝗠𝗬𝗧𝗛 𝟯: “One big media hit will change everything.” 𝗧𝗥𝗨𝗧𝗛: A podcast with 500 Engaged listeners who CARE about your topic will outperform a national TV segment where your book is a 90- second mention. 𝗠𝗬𝗧𝗛 𝟰: “Social media posts are enough.” 𝗧𝗥𝗨𝗧𝗛: Social media is rented land. Your email list is your real asset. Build it obsessively. 𝗠𝗬𝗧𝗛 𝟱: “My publisher will handle marketing.” 𝗧𝗥𝗨𝗧𝗛: Most publishers give most authors almost nothing in the marketing budget. Authors are responsible for their own marketing, whether they expect it or not. 𝗠𝗬𝗧𝗛 𝟲: “Once it’s on Amazon, people will find it.” 𝗧𝗥𝗨𝗧𝗛: Amazon has millions of books. Being listed is not being discovered. 𝗠𝗬𝗧𝗛 𝟳: “Book marketing is sleazy and self- promotional.” 𝗧𝗥𝗨𝗧𝗛: If your book genuinely helps people and nobody knows about it, that's not good. Marketing a great book is a responsibility, not a selfish act. 𝗠𝗼𝘀𝘁 𝗮𝘂𝘁𝗵𝗼𝗿𝘀 𝗮𝗿𝗲𝗻’𝘁 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝗶𝗿 𝗯𝗼𝗼𝗸 𝗶𝘀𝗻’𝘁 𝗴𝗼𝗼𝗱. They’re struggling because no one knows it exists. Which of these myths have you believed at some point? #BookMarketing #AuthorTips #Publishing #WritingCommunity #BookLaunch

Most authors don’t have a book problem… They have a visibility problem. I’ve worked with brilliant writers, people who poured their heart, time, and money into publishing. Yet, after launch… silence. No consistent sales. No audience growth. No real traction. Not because the book isn’t good. But because nobody knows it exists. Here’s the truth most people won’t tell you 👇 Writing the book is only 50% of the work. Marketing it is what determines if it lives or dies. I help authors (especially new and self-published ones) turn their books into income-generating assets not just “passion projects.” How? → By positioning your book like a product, not just a story → By building an audience before and after launch → By using simple digital marketing systems that don’t feel overwhelming → And most importantly, by helping you sell without feeling “salesy” What makes my approach different? I don’t believe in random posting and “hope marketing.” I combine proven e-commerce strategies with book marketing. Because at the end of the day… A book is a product. And products need strategy. If you’re an author struggling to get visibility, sales, or clarity on how to market your book you’re not alone. But you don’t have to stay stuck there. Your book deserves to be seen. And you deserve to profit from your work. Let’s change that. #BookMarketing #SelfPublishedAuthor #AuthorLife #DigitalMarketingForAuthors #BookLaunch #ContentStrategy #OnlineBusiness #WritersOfLinkedIn #PersonalBranding #SideHustleIdeas #AmazonKDP #AuthorMarketing #EntrepreneurMindset #VisibilityMatters #rachytechdigital #rachywrite #rachyspeak

A big self-publishing budget isn't the flex you think it is. Indie authors often assume that throwing money at their book will guarantee results. Spoiler: It won't—unless you know how to spend it. In this post, I lay out how to avoid wasting your self-publishing budget on flashy tactics that don't move the needle, and instead, how to invest in: -Editorial support that actually makes your book stronger -Design that signals credibility and trust -Messaging that aligns with audience expectations and business goals It's not about spending more. It's about spending smart. Click below for the full breakdown →

Current status: writing a book. Well, not me. My Claude is writing a book. Don’t worry though, it’s not for public consumption it’s a full and exhaustive reference tool for Claude itself trained on everything I’ve written, my proposals, my talks, to be an encyclopaedia of how I do marketing. Proper commercially effective tube marketing, stripped of all the 🐴💩. That way I can use Claude far more effectively as a soundboard or synthetic assistant. Currently on 89,945 characters so most likely will have to have it re-synthesise into something far less wordy, but at least as a full document I can read and correct to a granular level. And who knows, I might use the structure to actually write a book myself some time in future.