Generative AI is not merely an upgrade to existing digital engineering practices, it is a transformative force redefining the way products are imagined, built, and delivered. Premangshu M., Director - AI Platforms and Solutions at Ascendion, explores how enterprises can move from traditional automation to a future where AI delivers real-time insights, accelerates innovation, and redefines value creation. Here are three key shifts driven by Generative AI: 🔹 From task automation to intelligence amplification: shift from task execution to generating real-time insights that power decision-making. 🔹 Accelerating and scaling digital product development: cut down design-to-delivery cycles with AI-driven engineering capabilities. 🔹 Reimagining customer and user experiences: build hyper-personalized, scalable digital products that evolve with user needs. At Ascendion, we are at the forefront of this transformation — helping organizations unlock new value, speed, and resilience with AI-powered digital engineering. Discover how AI-powered digital engineering is setting a new industry standard: https://lnkd.in/gCb2KVZt #AI #DigitalTransformation #EngineeringExcellence #Innovation #Tech #GenAI #Automation #SoftwareDevelopment
