When managing a website migration, 3 critical elements can make the difference between massive growth or a six-figure SEO mistake. 1. Site structure - Your site structure needs to be analysed to ensure your highest-value landing pages (that already drive marketing traffic) are retained, and that any gaps in the new structure are identified ahead of launch to unlock growth in rankings, AI visibility, traffic, and conversions. 2. Page templates - Your page templates need to be reviewed by an expert SEO to determine which content elements are critical to retaining performance and cannot be compromised without risk. 3. Redirects - Your redirects need to be carefully planned around both technical efficiency and user intent, so audiences land where they expect and search engines clearly understand that A is now B. With website projects being so complex, the value in having a migration partner is that marketers can stay focused on the objective of the change without getting anxious in the nitty gritty. Have you ever seen a migration go sideways? I’d love to hear your "horror stories" (or wins) in the comments below.

Slightly off topic, but I've been using Gemini to assist me with my new website build; especially on the SEO side of things - asking for recommendations on alt text for images, right through to whether my redirect page (for my ordering page) should open up in a new pop up or existing. Let's see if on the launch it does actually work and help me get Curry Town Pizza, as 'The Best Pizza in Crawley' search no.1 on Google - Keep up the great work Amarath Sokhi! Once the brand is fully active & 'up there', I'm sure I'll be reaching out to you to do all the hard work for me (as I'd rather leave it to the pros - once I can afford to). Big up.

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