Alex Hormozi’s Post

This idea resonates strongly with our values as well. In our culture, supporting a friend’s business is not just commerce .. It’s loyalty.!! We don’t put our friends in the position of giving for free. Instead, we honor their effort by becoming their customers. Because in our tradition, trade is built on fairness, dignity, and mutual support. Simply put, If you truly value your friends’ work .. You pay for it.

Starting a business would be easier if more friends thought this way

Fully agree

We in general also shouldn’t be afraid to spend money if it will make the situation better, how are you supposed to take money for what you sell if you wouldn’t buy it yourself?

Relationships build businesses. The companies that last are the ones where trust shows up before the transaction.

I get what you are saying… but it’s a bit too black and white. If you only buy from friends, you end up making emotional decisions instead of good ones. And that usually costs you more in the long run — not just money, but awkward conversations when things don’t quite deliver. And chasing “free” from strangers isn’t some genius move either. You normally pay for it somewhere — time, limitations, or fixing it later. Reality is simpler: Buy from whoever gives you the best outcome. Sometimes that’s your friend. Sometimes it’s not. If anything, the best way to support your friends’ businesses is to treat them like any other professional — not a favour, not a shortcut, just a fair decision. Because nothing ruins a friendship faster than mixing business with the wrong expectations.

I’ve actually seen how powerful even small support can be. A while ago, one of my close friends decided to start her own small business. She was super talented, but honestly, she was also really nervous. I remember her telling me, “What if no one buys? What if people don’t take me seriously?” She kept doubting herself even before she had properly started. The day she finally posted about her business online, she was constantly checking her phone, feeling anxious about how people would respond. I could sense that she needed encouragement more than anything else at that moment. So I made sure to immediately like, comment, and share her post. I also messaged a few people who I thought might genuinely be interested in what she was offering. At that time, it didn’t feel like a big effort from my side. It took me maybe a few minutes. But the impact it had on her was huge. Later that evening, she called me, and I could hear the excitement in her voice. She said, “You have no idea how much that helped. Because of your share, a few people reached out, and I actually got my first few orders.” That moment really stayed with me!!!!!!!!!

TRUE but most people do it the other way round, trying hard to get free stuffs from friends and paying strangers for the same stuffs

There’s truth in that, but it only works when relationships are not turned into transactions. When friendship becomes a market, both trust and value quietly erode. Support should come from recognition, not obligation — otherwise it stops being support and becomes pressure. In reality, the harder line is this: friends should be respected enough to be paid, and strangers should be strong enough to earn it. Mixing those boundaries often distorts both.

When someone starts a business, launches a service, or puts themselves out there creatively, they’re stepping into a space that can feel incredibly vulnerable. There’s uncertainty, self-doubt, and often a fear of judgment. In those early stages, even the smallest gestures of support can feel huge. A simple like, a share, a comment, or even a kind message can give someone the confidence to keep going when they’re questioning everything. What makes it even more meaningful is that support from friends carries a different kind of weight. It’s not just about numbers or visibility—it’s about trust. When you support someone you know, you’re telling them, “I believe in you.” And sometimes, that belief is exactly what they need to push through the hard days. It’s also important to recognize that growth rarely happens in isolation. Behind every successful person or business, there’s usually a circle of people who showed up, encouraged them, and stood by them when things weren’t easy. Being part of that circle for someone else is not just kind—it’s impactful. You’re contributing to something bigger than yourself.