🌸 'Salam Prihatin' Ramadan CSR 2025, Engaging 400 Beneficiaries from Perumahan Pantai Permai 🌸 This Ramadan, we build on the positive momentum of AEON Bank’s Ramadan CSR initiatives that have been rolled out since 2023. This year, we continue on our journey of giving back through 'Salam Prihatin' — a community impact initiative that engaged the B40 families of Perumahan Pantai Permai, organised in collaboration with AEON CO. (M) BHD., AEON Taman Maluri, and a local NGO - Pertubuhan Kebajikan Masyarakat Penyayang (PERKEMP) Lembah Pantai. Over 400 total beneficiaries from 100 families including single mothers were allocated RM300 per family to purchase their Ramadan and Syawal groceries, based on the needs of their respective households. By giving the beneficiaries the freedom and autonomy to choose what they need the most, we hope to spark some joy, while making them feel seen, valued and supported. On 11 March 2025, the beneficiaries were transported by chartered buses to AEON Mall Taman Maluri and upon arrival, they were warmly welcomed and ushered to the AEON Supermarket. We also mobilised our employees as volunteers to assist the beneficiaries on that day, including senior citizens, while providing guidance to ensure that their RM300 allocations were used efficiently, hence staying true to the 'Niat' of financial mindfulness and purposeful spending. It is more than just sponsoring their groceries, this initiative is also about empathy, togetherness and the 'Niat' to perform good deeds and 'amal'. The beneficiaries were paired with our volunteers which helped in making the grocery shopping experience smoother and more meaningful for the beneficiaries that were buying essential items for their multigenerational families. It also reflects our ongoing commitment towards building a more financially mindful and compassionate society - because here at AEON Bank, we believe that giving back isn’t just a corporate responsibility, it’s a reflection of the positive values that we hold close to our hearts. 💕 Click on the link to read more about AEON Bank's Ramadan and Syawal initiatives and campaign : https://lnkd.in/gvWGVYCF #AEONBank #SalamPrihatin #CSR #RamadanCSR #Ramadan2025 #FinanciallyMindful #PurposefulSpending #KitaBantuKita #islamicdigitalbank
