🚀 Currys - one of the UK’s largest electrical retailers - is leveraging the power of Adobe Firefly and Creative Cloud to create bold, engaging campaigns while streamlining ideation and creative processes. For Currys’ vibrant ‘New Term’ campaign, Adobe Firefly helped to: • Cut campaign development time from weeks to days • Reduce agency costs by over 50%. • Free up time to almost double the number of creative options the team can provide for campaigns • All while keeping content on-brand and commercially safe. 🔗Read how Currys is pushing creative boundaries: https://adobe.ly/3EAUdhG #AdobeFirefly #GenerativeAI
Managing Director at Stunn Ltd | Founder at Complete Broking
1wDouble the number of creative options? Or double the number of pictures? There’s no creative in that campaign. But that’s fine, because Curry’s have no high st competition to speak of either, so they can afford to be lazy. The creative output actually looks like what happens when you cut your agency budget by 50%.