Adam P. Scherer, MS, CFP®, EA’s Post

Dear Younger El-Shalom, As you stand at the start of your career, there are a few things I wish I could have shared with you earlier, lessons that would have made your path a little smoother and your growth a little swifter. Firstly, trust your instincts. You have an innate ability to understand people and connect with them on a deeper level. Don't be afraid to voice your ideas, even if they go against the norm. This will be your leverage in this career path you're starting on. Secondly, never stop learning. The marketing sector is constantly changing, and the skills that serve you well today may become obsolete tomorrow. Embrace a mindset of continuous growth and development. You will get your most well-paying and impactful because you have a blend of skills that make your work always relevant across sectors. Thirdly, build genuine relationships. Your network is your greatest asset, not just for finding new opportunities, but for fostering a supportive community. Always look for ways to serve and stay authentic to yourself and your values as you connect with others. Fourthly, learn to rest. The demands of the marketing world can be relentless, and it's easy to get caught up in the hustle and burnout. Your health, creativity, and productivity will thrive when you're well-rested and emotionally fulfilled. Finally, have faith in your abilities. You are more capable than you know. There will be times when you doubt yourself, when imposter syndrome creeps in, but hold tight to the knowledge that you have the skills, the passion, and the drive to make a real difference. I know the journey ahead of you won't be easy, but I promise it will be worth it. Embrace the challenges, celebrate the victories, and always stay conscious of the fact that you have the power to shape your own narrative. The future is bright, my younger self, so go forth and make your mark on the marketing world. With love and admiration, Your Older and Wiser Self __________________ Coming across my post for the first time? ___________________ 𝗜 𝗮𝗺 El-Shalom Unwobuachi A. 𝗮𝗻𝗱 𝗜 𝗵𝗲𝗹𝗽 𝗪𝗲𝗯𝟯 𝗯𝗿𝗮𝗻𝗱𝘀 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝘁𝗵𝗲𝗶𝗿 𝗯𝗿𝗮𝗻𝗱 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴, 𝘀𝗼 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀, 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗱𝗿𝗶𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵. #thoughtleader #communitymanager #contentmarketingstrategist #20daylinkedinchallengewithhaoma #growth #web3community #web3growthmarketer #socialmediamanager

Should you post that piece of information that you know has been talked about already? Don't be hesitant. Go ahead and post that. I had this challenge early in my career. I kept my mouth shut even offline, thinking it was obvious that everyone knew what to do in a given situation. But as I have worked in marketing over the years and interacted with clients and fellow marketing professionals, I have learned that no matter how prominent a piece of information is or how many times it has been discussed online, there is still an opportunity to share and discuss it again. Do you know why? Because you possess a unique bit of information or experience that only you could have, it is because of choices that you have made in your career and situations that you have handled as part of your working life which are unique to you and unlike anyone else's experience. Your unique experiences are invaluable and can make a significant difference to someone in your community. So do not fear sharing the same information again. Remember to add your perspective or experience to it. You never know who might be looking for a solution at that very moment, and your experience might help them out. Your contribution, no matter how small, can have a significant impact.

I remember feeling stuck and frustrated in my 9-5 job. Every day felt like a battle, and I wasn’t sure if things would ever get better. But I kept going, even when it was tough. The big change came when I found digital marketing. It gave me the freedom to work from anywhere and the chance to build something I love. What once felt like a struggle turned into my greatest strength. If you’re feeling like I did, hang in there. This tough time is making you stronger and preparing you for amazing things ahead. Keep moving forward, trust the journey, and know that your story isn’t over yet. Keep pushing through, keep believing in yourself, and one day, you’ll see how far you’ve come. 🚀💪 Click the link down below for my FREE guide to Digital Marketing ! 👇 https://lnkd.in/gPNYBrvV #TurningPoint #KeepMovingForward #EmbraceTheStruggle #DigitalMarketingJourney #FinancialFreedom #WorkFromAnywhere #SuccessMindset #PersonalGrowth #Inspiration #9to5Warrior #Resilience #Motivation #LiveYourBestLife

My latest piece for Career Sandwich is about modern marketing, why we're spending more while feeling less satisfied, and how the digital age has mastered the art of separating us from our money. Read the full piece here:

1. As a young person in search of new opportunities and breakthroughs, be careful of things you post on social media. 2. That certain persons do not like or comment on things you write or how you present yourself does not mean they do not notice you. 3. Always promote positive things, promote your brand, product and image, showcase your skills, knowledge and network, that is how people determine your value. 4. You can be whatever you desire in this life, just learn and implement simple techniques to sell yourself to mankind. You are your own best PR manager. 5. Whenever you have the opportunity to comment on social media, be positive and post something that has value. As I have always pointed out, favor, goodwill, or what some call miracle comes from within you. The world makes offer on you based on the value they see in you. 6. Silence is golden, but it is not in all situations you keep silent. Several people have secured scholarships, jobs, contracts all because someone noticed their positive contributions online. 7. If you come on social media and all you do is to show your body, you get attracted to men who use you and jump on the next victim showing his or her body. Make sure you present yourself in such a way that people get attracted to you for the right reasons. 8. If you come to social media showcasing a product, the day they need that product they will remember you. The world has changed, social media is now a market place, use it with wisdom. 9. Showcase your skill, knowledge and network, that is what determines your value. What you sow is what you reap. 10. This is a new week, start it on a positive note. Let the world see value in you. You are your own brand maker. Hope we learnt something new today. Happy weekend! (Princewill Odidi) via Kenechi Chukwumere.. 13.07.2024

Did you consider your values heavily in pursuing a career? When I was making the decision (at age 18-22, YIKES), I felt a lot of pressure to do something that would not require further degrees (laughable, since I earned my Master's right after undergrad anyways) and would involve making lots of money (mixed, given the instability in marketing and frankly corporate as a whole, although I did double my salary in 5-6 years.) The types of questions I'm envisioning to determine values and how they could align with a potential path could be a small as 1) "Does fluorescent lighting make you want to die inside?" or 2) "Does sitting all day seem achievable or do you need to move your body during the day more?" to as large as 3) "Do you feel like you're someone who needs to see the impact of their work?" or 4) "Do you want to directly help others?" I wish someone had asked me those questions. Maybe there were resources for that at A&M, but I didn't find them back then. I recently have been seeing a physical therapist and added it to the list of careers I wish I'd pursued originally (its been a long list this last few years- nutritionist, therapist, luxury sales, yoga therapist... Ever-growing. Constantly researching each one to see if it feels viable as a second career). The dialogue in my head around becoming a physical therapist looks something like this: 💺 Not sitting all day? Check. 🧘♀️ Helping others live better through movement? Check. 👯 In direct relationship with others in a helping profession? Check. 💡 Fluorescent lighting? Dock points!! ✏ Back to school for 3 years + prereqs necessary before that + retake the GRE? Dock 130,584 points!!!! 🏈 Go to school with sports bros? Dock 4,235 points. Probably more. 💸 Seems more recession proof than marketing? Check. 💰 Involves taking out debt when I already have a Master's? Check. Dock points. 50-100,000 depending on the cost of the program? Tell me about your values or career path dreams in the comments. I'd love to hear if you're on a second, third, or fourth path and how that's been for you.

Feeling helpless can be paralyzing, but I had to find a way out. After losing my job this year, I felt hopeless. However, discovering digital marketing ignited a fire in me to keep pushing forward. Type READY to ignite your passion! #RetiredButNotTired #GrandparentGoals #DigitalBusiness #OnlineSuccess #NeverTooLate #FacelessMarketing

Firstly I want to thank all of those who have engaged in my last post, it’s almost bittersweet that we can share our frustrations and stories together. Unfortunately the general consensus is that many creatives who are low - mid weight are devaluing their skill set, devaluing their time and thus accepting standard low rates in order to secure work. The main consequence of this is that base level rates and fees have now be standardised, creatives can therefore never progress and the rates will never be increased. To clarify, this is not a blame circle, people need to work to survive. We have all devalued our craft at some point in our careers, this is no one’s fault aside from the businesses that enable it. What we need now is a push in communication to those in the industry who do not have the resources / confidence / choice of words to push back against these low fees that are not sustainable in the economic climate. Empower them (and ourselves) with the knowledge of how to have the confidence to make a stand and try and make some change moving forward. I cannot stress enough - without pushback there will be no change. I would love to keep the momentum going so with this post I ask that the more experienced ones in the network to comment below some words / phrases / emails / advice on the best way to state these fees are simply unacceptable and too low. Or any resources you may have used to help you with this decision. Il comment first to get the ball rolling and hopefully these comments will be read and stored for future use. Thanks so much!

Just like UConn, master the fundamentals to see your business win. 🏀 Today, I wanted to give a shout-out to my boys from UConn, who just won their second straight national championship and sixth overall. 🏀 Watching them repeat got me to thinking about what defines their prolonged success, or the winning attitude and work ethic of any legendary player, team, or program. Coach Dan Hurley teaches it, Michael Jordan said it, Kobe Bryant preached it: MASTER THE FUNDAMENTALS! Practice those essential basics over and over until you’ve perfected them. That’s all the competitive advantage you need. And when it comes to your business and marketing, mastering the fundamentals means making sure the essentials are covered and covered well. Those are the most effective, highest-ROI marketing tools you have at your disposal. For me, those marketing tools may include: ·       Great communication with your current clients and actively asking them for referrals. ·       Sending smart, value-adding email campaigns weekly. ·       Strategic, personalized social media. ·       Shooting and sharing at least one video per week. ·       Reviewing and enhancing all of your client outreach materials. ·       Improving your website so someone may actually look at it/read it. ·       Networking with local businesses/owners/CEOs, etc. ·       Offering your services as a speaker and presenter. ·       And running paid online ads only when you have those items and a follow-up system rock solid. That’s all you really need to have a multimillion-dollar career. So, stop overthinking it. Stop looking for shortcuts. Stop looking for quick fixes. Just like in basketball or anything you have to earn, the real win comes in consistency. Starting and stopping marketing efforts because you don’t get instant gratification is not the way to go. Instead, implement and perfect those highest-value marketing tactics and your business will soar! As always, drop me a line if you ever need some help or just want to talk about it. In service, Norm Schriever www.7thWaveMedia.com University of Connecticut alum 🏀 #FinancialProfessionals #Financial #BusinessOwners #FinancialPlanners #FinancialAdvisors #FinancialServices #MortgageBrokers #socialmedia #socialmediamarketing #Marketing