Born Social: A Rare and Resilient Agency

If Dentsu is a tiger, what is the rest of adland? Campaign UK put the question to the industry and the answers range from beavers to honey badgers to pangolins. Ours? A wild boar. It has been in our logo from day one, and our Global CCO Menno Kluin explains why in the piece: "Big enough to be dangerous. Small enough to be agile. No committees. No waiting for permission." Worth a read 👇

If you're an event organizer that are interested in ways to increase marketing effectiveness to engage key stakeholders or interested in best practices for capturing content on site that can be used year-round then this case study is for you: Unlocking Event Success With Video-First Strategies will be presented tomorrow with John Wilson from CNTV and Kristin Torres from National Cattlemen's Beef Association as they dive into the details! Here is the reg if you haven't gotten a chance to sign up yet: https://lnkd.in/gfbFETwv

���🐾 When art makes people uncomfortable to raise awareness PETA is betting on a visual narrative that transforms activism into an experience that's hard to ignore. Together with Flavour on the Rocks, Papaya Films, and the creative direction of Favio Vinson, the campaign uses elements of experimental cinema and fashion to reframe the conversation about animal abuse. Beyond the visual impact, creativity serves as a tool to bring a social cause to new audiences and provoke reflection through empathy. Learn more in the article: https://lnkd.in/eCEr2Vka #AnimalRights #CreativeCampaign #BrandPurpose #SocialImpact Andres Gomez Orellana Lucas Dussans Elise Puzos Maxime PARGUEL Alice Ruy Pauline Sanguinetti

Traditional PR is a guessing game. ChowPR's PressPitch™ Media Engine is not. Instead of blasting your story to thousands of irrelevant contacts, we analyze your narrative - then match it with journalists who have recently covered similar restaurants, cuisines, or stories in your market. The result? Higher response rates, better placements, and a media presence that actually moves the needle. 🚀 #PressPitch #AIPoweredPR #ChowPR #RestaurantPR #MediaPitching #SmartMarketing

This is the power of timely, creative digital out-of-home: -Moving at the speed of culture -Showing up in the moments people are already talking about -Amplifying a message far beyond the billboard itself When brands and partners lean into bold ideas and act fast, OOH doesn't just support the conversation; it becomes the conversation.

𝗦𝗵𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗨𝘀𝗲 𝗖𝗼𝗻𝘁𝗿𝗼𝗹𝗹𝗲𝗱 𝗟𝗲𝗮𝗸𝘀 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗣𝗥 𝗮𝗻𝗱 𝗠𝗲𝗱𝗶𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆? A PR pro's take on the advantages and disadvantages of using the strategic tool of the controlled leak and how to do so responsibly so it doesn't backfire on you. https://lnkd.in/g3pGbEBG #BarryBradhamEntrepreneur #StructureBeforeScale #FounderMindset #EntrepreneurLeadership

#REPOST An exceptionally powerful campaign by World Health Organization for #worldnotobaccoday, using psychological-thriller style storytelling to spotlight the realities of tobacco influence and manipulation. Creative, unsettling, and incredibly effective communication. #tobaccoexposed

A big part of my day-to-day is shaped by campaigns, business goals, and “selling ads.” But every now and then, there are projects that remind you, that this industry can do far more than just drive performance results. Last Q4, a few colleagues and I teamed up alongside our core roles to support a campaign, focused on raising awareness for animal adoption. The message was simple: if you decide to get a dog, consider adopting from a shelter instead of buying from a breeder. 𝗟𝗮𝘀𝘁 𝘄𝗲𝗲𝗸 𝗶𝗻 𝗛𝗮𝗺𝗯𝘂𝗿𝗴, 𝘁𝗵𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘄𝗼𝗻 “𝗕𝗲𝘀𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆” 𝗮𝘁 𝘁𝗵𝗲 𝟵:𝟭𝟲 𝗔𝘄𝗮𝗿𝗱𝘀. 🏆 For me, this award means a lot because it shows that our industry can be way more than “just selling ads.” Campaigns built around purpose and social impact can create real impact. Huge congratulations to everyone involved. ❤️ 9:16® Summit Tierschutzverein für Berlin und Umgebung Corporation e.V. Julius Winter Alexander Lengen Amelie Häusler Danielle Dutz Julia Dück Arvind Kaur Heer #TikTok #SocialImpact #CreativeStrategy #AnimalAdoption

Somewhere out there, an agency is asking a client to fill out a generic discovery questionnaire to glean brand insights. We are begging them to stop. The good stuff doesn't surface from generic questions like "if your brand was an animal, what would it be?" It lives in the things you'd never put in a brief. Listen to Morgan Albrecht (Yarborough) say it better...

#YouTube #consultants, like Paddy Galloway, are in high demand as #creators seek to optimise their channels for success. Galloway, who has worked with MrBeast and other top creators, provides insights on #videoperformance, often focussing on #headlines and #thumbnails. https://lnkd.in/e8ga_d8H #tech #media #news