The demand surrounding FIFA World Cup 2026™ - Canada, Mexico and the United States reflects the tremendous influence of the Spanish-language audience and the cultural impact they bring to a moment like this – driving engagement at scale. Peter Lazarus, EVP, Olympics & Sports, NBCUniversal, shares how expanding access is creating new opportunities for brands to authentically connect with one of the fastest-growing audiences in the U.S.: https://lnkd.in/g4eZhdrH #FIFAWorldCup
