Steve Laham’s Post

For years, we called ourselves 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘦𝘳 𝘙𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴. It was accurate. Our job was literally to support developers building on HubSpot's platform, and it still is. But the landscape has changed… "developer" just doesn’t describe the full spectrum of people we serve today. That’s a good thing. 😉 Today, we're officially becoming 𝐁𝐮𝐢𝐥𝐝𝐞𝐫 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬! It's not a rebrand for the sake of it. We've always had builders, deeply technical, creative, and committed people who've shaped what HubSpot can do. That's not changing. What's changing is who gets to be a builder. We see customers enabling Claude and ChatGPT connectors for the first time. Marketers automating workflows. Ops teams customizing CRM views. Partners shipping fully AI-powered solutions. And now agents - 𝘢𝘤𝘵𝘶𝘢𝘭 𝘈𝘐 𝘢𝘨𝘦𝘯𝘵𝘴 - executing tasks and acting on behalf of customers. The community we serve has evolved, and we are evolving right along with it. The hard line between users and builders is blurring. It's a continuum, from the curious user exploring AI tools for the first time, to the seasoned developer shipping production apps, to the partner building a business on our platform. Everyone deserves a team that meets them exactly where they are. That's what Builder Relations is built to do. This shift didn't happen in a vacuum. Duncan Lennox recently laid out HubSpot's vision for an open ecosystem, agents that can run on HubSpot and run HubSpot. We are rallying around this vision with support for the full builder continuum. Some of this is already live. The rest is coming fast. Builder Relations leaders Chris Riley, Sarah Jane (SJ) Morris, Zachary Wolfson, Isaac Takushi, and Caitlin Siegrist are mobilizing their teams for this vision. You’ll see it show up in our programs, our documentation, and the way we support our community. Whether you've been building on HubSpot for years or you're just getting started, this team exists for you. 𝐂𝐨𝐦𝐞 𝐛𝐮𝐢𝐥𝐝 𝐰𝐢𝐭𝐡 𝐮𝐬! #BuilderRelations #DeveloperRelations #DevRel #Builders