🏆 SBJ’s Sports Breakthrough of the Year winner — 𝐔𝐒 𝐎𝐩𝐞𝐧 𝐌𝐢𝐱𝐞𝐝 𝐃𝐨𝐮𝐛𝐥𝐞𝐬 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐬𝐡𝐢𝐩 The (USTA) United States Tennis Association revamped the US Open’s Mixed Doubles Championship by adding a shorter, high-stakes format ahead of singles play, attracting top stars and selling out the final. The change boosted fan engagement and extended the tournament’s relevance with nearly a month of programming.
Jude Clover
1w
well done - this was awesome
Noah Greif
1w
Well done Eric Butorac!
Well done, Christine Stromberg!!
Awesome
Congratulations! 👏