Optimization Drives Traffic, Citation Visibility Drives Selection

Your Google "Share of Voice" is officially an incomplete metric. 📊 Welcome to Day 3 of our series on Next-Gen Search Terminology. - AI Market Share is the percentage of total appearances your brand makes across the generative AI response landscape. - If a user asks 100 questions about your industry, how many of those answers include you? - This is the new "North Star" for organic dominance. Pixis Visibility product dashboards provide a comprehensive view of your market share compared to competitors, identifying where you're winning and where you're invisible. Who are your top 3 "AI competitors" right now? (Hint: They might not be your traditional ones). #MarketShare #CompetitiveIntelligence #AISearch #Pixis #PixisVisibility

AI makes it incredibly easy to produce a 20-page strategy document. But that doesn't make it a good idea to send one. When the cost of creating something drops to nearly zero, an important filter disappears with it: the question of whether it's worth creating at all. This week's edition of The Product Marketer explores what happens when AI-generated documents get fed straight into more AI tools - and why product marketers should be the ones pushing back on the noise. Link in the comments 👇

Google just made AI more prominent in search. Type a question into Google right now. A growing number of searches - especially informational ones - are returning an AI-generated answer at the top. Not ten blue links. An answer. With sources collapsed behind a small button most people never click. For agents who have been writing blog posts about how to prepare a home for sale, what a home inspection covers, or what the difference between fixed and variable rates is - that traffic is likely to shrink. The agents who will still be visible are the ones creating content specific enough that AI has to cite them as a local source. Not generic advice. Sherwood Park pricing guides. St. Albert school zone maps. Edmonton condo versus house comparisons with real numbers. That content does not get replaced by AI. It becomes what AI uses. We broke down what that looks like in practice on this week's episode. Watch the episode here: https://lnkd.in/eCZhpn38

Live today! The first episode of a series, "Local AEO" hosted by Darren Shaw guest Mike Blumenthal What We'll Cover -The key AI-driven search tools to optimize for: Ask Maps, Know Before You Go, Ask About This Place, and AI Mode -Where this data comes from and how Google sources it -Whether the local pack and Maps as we know it will continue to exist -How to shift your strategy for the AI era Duda Whitespark Near Media Register and Attend! https://lnkd.in/ehhay8zp

Hot take: most agencies aren’t bad at AI… they’re just not really using it 👀 78% say they are. 6% actually are. That gap? That’s where all the missed ROI is sitting. What’s interesting is the agencies getting real results didn’t do anything groundbreaking, they just made a few smarter calls early and actually followed through. Everyone else is still stuck automating the easy stuff… instead of the things that move revenue 💸 We’ve broken down exactly what the top 6% are doing differently, and where most agencies are going wrong. Take a look: https://ow.ly/L2P650YVomA

Your review strategy is now your AI visibility strategy... Real stories are the ultimate trust signal for consumers and LLMs alike. We’ve seen the shift happening for months, but the data we’re releasing today with Seer Interactive makes it undeniable: A Trustpilot profile does more than build credit with people. It is now one of the most significant factors in building authority with the algorithms shaping the future of search. In the AI era, the playing field is being leveled for businesses that put their customers first. If you want to know how to make your brand "AI-recommended," this study is your roadmap. Read the full report here: https://trst.pl/4u5zsiy

AI Is Changing The way Searches Are Done On The Internet! The goal is to shrink the number of steps for a user to complete a search. That includes tasks like performing a search based on a photo or switching to Google’s AI Mode before asking a follow-up question. Searches that involve questions based on snapping a photo or circling something on a phone screen are growing 60%, year-over-year. Searches in AI Mode, or the version of Google tailored for back-and-forth interactions, have more than doubled every quarter since they launched a year ago. AI Mode queries are triple the length of a regular search on average (CNN)

In the Age of AI, Your Website Has a New Job. By Helena Rebane, CEO of AddSearch. A guest post on Operators' Stack - Menlo Times. For years, companies built websites for a browsing-based path to conversion. The assumption was simple: attract visitors, help them explore, guide them toward the right information, and move them gradually toward action. Read More At: https://lnkd.in/gEXeVQkX X: https://lnkd.in/gVGy6snU

In the Age of AI, Your Website Has a New Job. By Helena Rebane, CEO of AddSearch. A guest post on Operators' Stack - Menlo Times. For years, companies built websites for a browsing-based path to conversion. The assumption was simple: attract visitors, help them explore, guide them toward the right information, and move them gradually toward action. Read More At: https://lnkd.in/gtuyYFTV X: https://lnkd.in/g4GPeuRG

Ranking #1 on Google is becoming a vanity metric. In 2026, nearly 65% of searches end without a single click. AI Overviews are now the primary layer of discovery, satisfying user intent directly on the results page. This is the revenue leak. Your audience is getting the "what" from an AI summary, and they are never making it to your site to understand the "why." If your brand is not the one being cited in that summary, you are effectively invisible. The goal has shifted from chasing clicks to earning citations and capturing the high-intent users who still hit the page. On May 20, we are showing you how to plug the leak. Adam Heitzman and Josh Spilker are breaking down the specific content structures AI rewards and how to bridge visibility to actual business outcomes. We are not talking about theory. We are talking about execution. Beyond the Click: Winning in the Era of AI Search. Join us on May 20. Link here and in the comments: https://lnkd.in/eCrSZQw9