Priscilla Velarde Wilson’s Post

Still reflecting on everything that came together for UIC’s Brand Debut and feeling incredibly grateful to have been part of such a meaningful moment for the institution. Endless appreciation to the Strategic Marketing and Communications team for the way they showed up for this moment and for one another. Watching so many different strengths come together with shared purpose was something really special to witness. Every detail, every conversation, every pivot, every late night, every behind-the-scenes moment mattered, and it showed. This was truly a team-of-teams effort! Also incredibly grateful to the team at Ologie for being thoughtful collaborators throughout this process and for helping translate vision into something people could truly experience and connect with. There is something powerful about seeing a community recognize itself in the story being told. This was one of those moments. Proud. Grateful. Excited for what comes next. #ThisIsUIC #AccessAndExcellence #BrandDebut #Chicago