Jeremy Boissinot’s Post

Pro tip: How to identify your audience on LinkedIn (and no, it’s not some “growth shortcut”) The answer is straightforward: decide At any stage of your LinkedIn journey you can focus on 5 different audience groups. Across 3 core areas Part 1: The audience groups 1.People slightly behind you → share lessons from your experience 2.People on your same level → share insights and real situations 3.People ahead of you → share reflections and different viewpoints 4.People you aim to support → your ideal clients/customers 5.People outside your direction → they naturally fade out of your focus Part 2: The 3 focus areas 1.Your profile → what you do + who you help 2.Your content → the ideas you consistently discuss 3.Your communication style → how you present yourself The interesting part? You can blend all of these together 🤌 (But your intention determines what comes back to you.) Example weekly structure Monday → basic learning posts (for those behind you) Tuesday → “how I approach things” insights (for peers) Wednesday → opinions + viewpoints (for those ahead of you) Thursday → client results + proof (for ideal customers) Friday → bold takes (to sharpen your positioning) Part 3: The decision Can you speak to everyone? Yes Should you speak to everyone? Only if you want confusion Want reach? → 1 & 2 Want clients? → 3, 4 & 5 Still exploring? → 1, 2 & 3 Your LinkedIn → your direction → your choice A repost ♻️ would be appreciated. P.S. Which group are you communicating with right now (1–5)?

Many times we feel we don’t have time to post on LinkedIn. But posting is not the only way to stay visible. If you can’t post, just show your presence. Start with three simple things: Read Comment Reshare Read regularly to understand what people are talking about. Comment your genuine thoughts. Even 10 meaningful comments can make you more visible than a post. If you truly like something, reshare it. A good reshare builds connection. It shows what you value and helps people relate to you. Try this: out of 10 posts you read, reshare at least 1 that adds value. Do this consistently and you will start understanding the platform better. And one day, posting won’t feel difficult anymore. Start anywhere. Start simple. But for professionals, LinkedIn presence is non-negotiable. #linkedin #professionals #ca

Most brands treat LinkedIn like a ghost town until they need something from it. They optimize their profile once, post sporadically, then wonder why they're not generating leads. Meanwhile, 1 billion professionals are on this platform actively looking for solutions, and they're not finding you because you're invisible. I've watched SMEs and e-commerce brands completely transform their results by shifting from a broadcast mindset to a relationship-building one. It's not about posting more often or chasing vanity metrics. It's about becoming genuinely useful to your audience. When you consistently share insights that actually solve problems your customers face, something shifts. Your profile stops being a resume and becomes a business asset. Your network stops being a contact list and becomes a pipeline. The brands winning on LinkedIn right now aren't the ones with the biggest followings. They're the ones having real conversations, showing their expertise through actionable insights, and making it clear who they serve and how. What's your LinkedIn strategy actually doing for your business right now? Is it generating conversations or just collecting followers?

When I started on LinkedIn in 2024, I spent a lot of time with the wrong audience. Creating content that wasn’t for my buyer. Adding every person who sent me connection requests. Didn't define my ICPs and added the wrong network. I got a good following but 2-3% were my ICPs. Got a lot of engagement, but it ended up bringing no leads and no opportunities. When we don’t add the TA, even the right content doesn't move the needle. When you go strategically, both with network, content and engagement. The right leads, opportunities start falling into your lap. And then #LinkedIn also starts giving you a favor. It shows your content to the right audience. That’s why doing a network detox on LinkedIn is also important for your biz. You can have 1000s of followers but not the right ones. Then you end up thinking LinkedIn doesn’t work for your niche. All u need: > The targeted network. > Targeted niche-based content.  > Engagement on the right profiles. Maybe you won’t get a lot of engagement. But you’ll get the right opportunities that actually work for you. P.S. Have you ever removed profiles from your network that were giving you the wrong reach?

Here is something most people do not know about how LinkedIn works: When you publish a post LinkedIn initially shows it to a small slice of your audience. If it does not get traction in that window most of your followers never see it at all. Which means your best post probably did not reach most of the people who chose to follow you. Repurposing is not repeating yourself. It is giving your best thinking a second chance to reach the people it was meant for. Three ways to do it without feeling like a broken record: ☕️ Change the format: Reel becomes caption. Caption becomes carousel. Same idea, different container. ☕️ Change the angle: Go deeper on one specific part of the original idea. ☕️ Change the platform: What is new to your LinkedIn audience might be completely new to your Instagram audience too. Your best ideas deserve more than one chance to land. → What is one post you have published that deserved more attention than it got? Go repost it today. ___ I share more about brand strategy and executive presence here: Dhariana Lozano #TheVisibleExecutive #WomenExecutives #PersonalBrandStrategy #ExecutiveWomen #LatinaExecutive

A lot of LinkedIn advice turns people into performers before they become useful. Pick a niche. Post daily. Build in public. Tell your story. Maybe. But if the work is still forming, forcing a brand too early can make the whole thing feel fake.

I audited 50+ profiles last month. The ones hitting 100K+ impressions consistently had one thing in common: they weren't connected to everyone. They were connected to the right people. The ones stuck at 20-30K impressions? They had 30K+ connections but half of them were random LinkedIn users who never engage with anything. Here's what most people don't understand about the algorithm: LinkedIn shows your posts to your first-degree connections first. If enough of them engage, it reaches their connections (second-degree). If those engage, it reaches further. But if your first 300 connections are random people who ghost your posts, the algorithm stops distributing. It thinks your content isn't valuable because your closest network isn't responding. The creator obsessed with "daily posting" is losing to the creator obsessed with "connection quality." One person posts 5x a week to 50K random followers. Another posts 2x a week to 8K intentional connections. Guess who reaches 200K impressions? The second one. Always. Here's what I changed: I cleaned the network. Removed 2,000 people never actually interacted with. Added 1,500 founders, creators, and industry voices. The impression count doubled. DM quality tripled. Coaching inquiries went up 40%. Same content. Different network. The question you should ask yourself isn't "am I posting enough?" It's "are my first connections the people who would genuinely care about what I have to say?" If the answer is no, the algorithm knows. And it stops pushing. #linkedin

Recently, I experimented with my LinkedIn. For a while, my posts were getting pretty good engagement. More views. More comments. More connection requests. And honestly… I started thinking, “Okay, maybe I figured this out.” So I slowed down. I stopped posting consistently. Skipped days. Sometimes even weeks. And slowly, I noticed something → My engagement started dropping. At first, I blamed the algorithm. But the real reason was simple: I broke consistency. That experiment taught me something important → LinkedIn rewards momentum. Not perfection. Not occasional viral posts. Momentum. Because when you post consistently → → People start recognizing your name → Your ideas stay fresh in people’s minds → Your audience grows with you over time When you disappear, people forget. It sounds harsh. But it’s true. And honestly, this applies to almost everything. Building a brand. Learning skills. Growing a business. Consistency looks boring in the beginning. But over time, it becomes your biggest advantage. So now, I’m focusing less on making every post “perfect” → And more on simply showing up. Because showing up repeatedly is what creates authority. This was a good reminder for me. Have you ever taken a break from posting and noticed the difference?

What if some of the most popular LinkedIn advice… is actually hurting your growth instead of helping it? That’s exactly why I created this infographic and training. Because I’m seeing too many people being told to chase shortcuts, hacks, and vanity metrics that don’t actually lead to meaningful business results. Things like: • “You can generate thousands of leads a month on LinkedIn.” • “Just post anything consistently.” • “Engagement pods beat the algorithm.” None of those things build real trust, real relationships, or real opportunities. And in some cases, they can actually hurt your visibility and even put your account at risk. The truth is this: LinkedIn rewards relevance. It rewards quality conversations. It rewards thought leadership content that teaches, solves problems, and creates connections. Not fake engagement. Not recycled generic posts. Not automation tricks. The people seeing long-term success on LinkedIn are the ones consistently showing up with intentional content and genuine relationship-building. Take a look through the infographic and let me know: Which LinkedIn myth do you hear the most, and what did you take away from what you read? Let me know in the comments below. #linkedintips #linkedinhacks #linkedintruths