You can really feel the energy at the McLaren Racing Fan Zone at Regatta Harbour today. We’re seeing how 60 years of McLaren Racing history is being used to build the next generation of fan experiences. It’s one thing to talk about data digitization in a boardroom, but seeing these racing fans use our interactive kiosk with Google Cloud to design their own cars and test their knowledge of McLaren Racing history in our trivia game, both using heritage assets, makes the ROI crystal clear. This is what happens when you turn a storage archive into an active, digital engine. #OneIronMountain #RoadTo1000 Iron Mountain
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Just the beginning of our partnership!