Emily Penny’s Post

WHO AM I? I’ve been in the world of branding for over 25 years. Spent many years working in-house in London agencies. Then moved to West Sussex and set up my brand voice studio, Becolourful – it's me plus a team of very brilliant clever associates. WHO WE WORK WITH We support b2b businesses where *expertise* is the product. That tends to be creative agencies, consultants, and not-for-profits – smart people who're doing new and inventive things, and need help making their case and standing out for their brilliance. THE PROBLEM WE FIX – You're defaulting to generic messages that don’t do you justice – You can’t see the wood for the trees but know you need focus – You want the message to be authentic and commercial – You need to align several partners and rekindle the spark – You need a playbook to run with straight away, not a vague strategy HOW WE SOLVE IT – We listen, properly – We give you space to hear each other – We bring external inspiration and insight to the table – We join up strategy and words, so your message is both reasoned AND rolls off the tongue – We make thought leadership central to brand building; finding your genuine point of view so you can have interesting conversations, and not just sell WHAT YOU THINK YOU NEED – Naming – Positioning – Messaging – Productisation – Thought leadership WHAT YOU REALLY NEED 💥 A simple idea not a generic promise, to get you noticed and remembered 💥 Confidence and excitement, not textbook answers, to get you moving 💥 A verbal toolkit everyone can use Sound good? Full packages are on the website. 👉👉 Book it and get your ducks in a row.