Miriam Dong, MBA’s Post

I built a LinkedIn profile audit skill inside Claude that scores any profile out of 50. Then I ran it on myself. I scored 19. I have 20,000 followers and my profile was actively working against me. - The headline was off but I like it so I am going to keep it 🤣 - The About section pitched a product I don't even sell anymore. ❌ - My Featured section are targeting the wrong ICP. ❗ Here's what the audit checks. 5 sections, 10 points each: 1. Profile picture, does it build trust before someone reads a word? 2. Banner, does it reinforce one clear message? 3. Headline, does the right person immediately know this is relevant to them? 4. About section, does it take the visitor on a journey from credibility to action? 5. Featured section, does it convert attention into the next step? The profiles that score 40+ all have one thing in common. Every section points in the same direction. One goal. One audience. One clear path forward. The ones under 25 almost always have the same problem. The profile is trying to serve 3 different identities at once. I open sourced the full audit framework. Scoring criteria, what to assess in each section, rewrite guidance across 30+ industries, and the exact questions to ask before changing anything. I also packaged it as a Claude skill you can install and run yourself. Give it your LinkedIn URL and it walks you through the full audit with scores and rewrites. Connect with me first and then Comment "audit" and I'll send you both. Virio

  • graphical user interface, text, application, email

I’d delete and disable this quickly before you run into GDPR compliance issues from PII scraping as well as violation of LinkedIn T&Cs. If you want to build something to audit LinkedIn profiles, make sure you’re applying for and using proper APIs.

Well what data set did you feed it that scored 40 one might ask?

Love the honesty here because it highlights how easy it is to outgrow your own positioning. Profiles often lag behind where you actually are. Regularly auditing what’s being communicated keeps everything aligned. When your profile reflects your current direction, it becomes a much stronger asset.

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