Nina Banducci’s Post

This is one of my favorite activations from our Appalachian Trail Campaign this year. Every single thru-hiker who walks into one of our partner hostels will take a shower. Honestly, it's half the reason they book a hostel. So obviously it was a no-brainer for us to show up in the shower with them 🙋♀️🚿 No asks, no QR codes, no pitch...just some cheeky labeling during a moment of silence and relaxation that hopefully makes them smile, and gives them another reason to remember us 🛀