GM Unifies Certified Used-Vehicle Programs Under CarBravo Platform

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View profile for Duncan Aldred

General Motors5K followers

Customers want a modern, certified used vehicle marketplace like CarBravo Shifts in a post COVID world — from the surge in online shopping to rising customer expectations, technology advancements, inventory tightness and ongoing affordability pressures — all point to a clear takeaway: today’s buyers want a modern, flexible, certified used-vehicle solution that fits both their lifestyle and their budget. Today, General Motors is taking a major step to elevate our certified used-vehicle experience. We’re unifying the Chevrolet, Buick, and GMC Certified Pre-Owned (CPO) programs in the U.S. under one modern platform — CarBravo— giving customers more confidence and more choices and giving our dealers a single, scalable engine for growth. What’s new: - More choice, one platform: A digital-first experience with significantly expanded inventories including access to GM and non-GM makes and models — delivered on a platform built for how customers shop today: online, in store, or both. - Stronger coverage: A 12-month/12,000-mile limited warranty on eligible vehicles; for older, higher-mileage models, we offer powertrain protection. - OEM-backed confidence: All CarBravo certified used vehicles, no matter what make or model, undergo a thorough inspection and reconditioning process to meet GM’s quality expectations and certification; and all come with ongoing support beyond the sale including comprehensive roadside assistance, and access to GM’s nationwide service network. Whether it’s maintenance, repairs or questions along the way, expert help is always available. For customers, it means more value, choice, and confidence in one place - and fewer unknowns when they’re making a big purchase. For dealers, it means a single, strong certified used‑vehicle engine bringing new-to-GM shoppers into their store. This is a win-win for all. Welcome to CarBravo. https://lnkd.in/gCTyajD6

 A single scalable platform that works for customers online, in store, or both while giving dealers a stronger growth engine is a win on every side of the transaction. Great strategic move from General Motors!

OEM backed confidence with a nationwide service network behind every certified used vehicle is the kind of reassurance that changes how buyers think about the used car market. Exciting launch from GM with CarBravo!

Michael Bettencourt

Self-employed2K followers

4w

Interesting that Cadillac and GM Canada continue with their own, traditional CPO programs.

Robert Benevides

Danbury Chrysler Dodge Jeep…45 followers

1w

Sound like a good idea. Now you have to make the buyer want them and make it worth the time at the dealships to want to sell them.

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Bringing everything under one platform makes a lot of sense. Simpler for customers and stronger for dealers.

Bryon Robbins

Robbins Resource Management3K followers

2w

Unifying the Chevy, Buick, and GMC CPO programs under one modern digital first platform is exactly what today's used vehicle buyer is looking for. CarBravo is a smart move from GM and Duncan Aldred!

Muhammad Bilal Ashraf

Design Hok ( Top Rated Plus…5K followers

2w

Exciting development from GM! Unifying Chevrolet, Buick, and GMC Certified Pre-Owned programs under CarBravo is a smart move that addresses today’s customer expectations for transparency, choice, and convenience. A digital-first platform with expanded inventory, robust warranties, and OEM-backed confidence clearly strengthens both the customer experience and dealer growth.

Soraya A.

Agence La Belle Equipe55 followers

3w

Vroum vroum

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