Traceloop Joins ServiceNow, Combining AI Expertise

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I'm excited to share that Traceloop is joining ServiceNow, where our technology will become part of ServiceNow's AI Control Tower. The timing wasn't ideal, and I'll probably have a lot to say about what it's like to close a deal like this during wartime. But that's a post for another day. When Gal and I started Traceloop two and a half years ago, it was after we spent years building ML pipelines at Google and Fiverr. We knew the pain of debugging black boxes in production. When LLMs started changing everything, we saw the same gap opening up again, only wider. We built OpenLLMetry, an open-source observability framework for LLM applications, grounded in OpenTelemetry. One line of code, full observability. The community showed up, and it became the standard. IBM, Microsoft, and dozens of other organizations adopted it. Even our competitors started building on top of it. That's when we knew we'd gotten something fundamentally right. None of it would exist without Gal Kleinman, my co-founder and CTO, and the incredible engineers (hey Oz, Doron, Nina, Nir, gal, Aviv and Vadym) who built this with us. They built what I believe is the best AI monitoring platform on the market. The kind of people our customers trusted to keep their AI running in production. I'm proud of this team. We built something real, through genuinely hard circumstances, with people who never stopped caring about the work or each other. Thank you Aaron Epstein from Y Combinator, Aaron Rinberg from Ibex Investors, Vidya Raman and Eric Hilton from Sorenson Capital, and Nathan Owen from Grand Ventures. Your support gave us the runway to turn OpenLLMetry's momentum into a real platform. Grateful for the journey. Excited for what's next. Full blog post in the first comment 👇

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Nir and Gal, congrats to you both and the entire Traceloop team. It has been phenomenal working with you and I'm super excited to see what you'll do at ServiceNow!

What a journey—navigating both LLM black boxes and the twists of an acquisition, all during wartime! If resilience and innovation had a club, Traceloop would easily be on the board. Seeing OpenLLMetry become the observability standard is no small feat—especially when competitors start borrowing your playbook. As you take that focus on transparency and control into ServiceNow’s AI Control Tower, enhancing enterprise-grade monitoring, there’s a lot of crossover with what we’re seeing at https://www.chat-data.com/. Our platform empowers businesses to automate AI-driven conversations, but never as a black box—real-time analytics and debugging tools keep things clear for both devs and operators. Here’s to clear skies, robust AI, and fewer mysteries in the machine!

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Congrats! Hopefully this means more time to spend with openclaw!

Big milestone. One gap that feels more important with agent workflows is this: visibility shows what happened, but later review often needs something stronger than internal traces alone.

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Llm observability is better in traceloop however langfuse and langsmith are way better. And an alternative would be mlflow ...

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Nir Gazit and Gal Kleinman, HUGE congrats to you both and the entire Traceloop team on joining ServiceNow! 🎉 Incredibly proud that Grand Ventures was able to play a part in your journey. Watching you build Traceloop with such speed and conviction while also bringing the open source community alongside has been a blast. Can’t wait to see what you all do next at ServiceNow. 🚀

True champions 👑 What an incredible journey, built with vision, resilience, and outstanding leadership. Proud to see all the hard work upleveled with Service Now 🫶

What an amazing ride. So proud to be part of it!

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