Live shopping didn’t fail in the West. The strategy did. Viewers wanted connection and got infomercials instead. Brands that focus on real engagement will shape where live shopping goes next in the West. Check out my take in a new piece for Retail TouchPoints at the link in my comments.
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3moArticle here: https://www.retailtouchpoints.com/features/executive-viewpoints/live-shopping-isnt-dead-its-just-different