NewsPublish by Layout International: A CMS for Modern Publishing

"Most publishers believe they can't keep up with the digital race without a huge team... but that's not the case. Many small publishers feel overwhelmed by tech demands, assuming only the big players can afford seamless workflows and enhanced reader engagement. Yet, publishers using platforms like CloudPublish show us otherwise. These tools streamline content delivery across channels from a single interface, enabling even the smallest teams to publish efficiently and more creatively. Moreover, reader engagement isn't just about having more hands on deck, it's about using smart technology. By harnessing intelligent content personalization and multimedia tools, publishers are creating memorable experiences that drive loyalty. What's often overlooked is the real potential in data-led decisions. EVEN without an analytics team, small publishers can leverage real-time insights to understand what’s engaging their audience and adjust strategies on the fly. The barrier isn't team size—it's the reluctance to move beyond outdated practices. Small publishers who embrace the change are not only keeping pace, but they're leading with innovative strategies that resonate. What practices have you questioned this year, and how are you shifting gears to thrive in this fast-paced landscape?" #eJournals , #ALPSP, #Publishing, #Scholarly Publishing, #digital publishing Read more @

🌍 More big news for MarketFully! I’m thrilled to share the launch of Adaptive Creation, a new capability from our sister company Key Content that strengthens our breadth of solutions for multilingual marketing. With Adaptive Creation, MarketFully now supports every stage of content adaptation that brands and marketers need to resonate in other languages, countries and, cultures I.E. we got you covered on: translation, transcreation, or content creation for any market. You get: ✔️ Adaptive Translation and Transcreation with MotionPoint ✔️ and Adaptive Creation with Key Content - Agency Together, these solutions empower marketers to inform, create, translate and optimize content that is InLanguage, InCulture, and InMarket. It’s an exciting step forward for the category of #InContentMarketing, helping brands scale without ever compromising on quality, cultural fluency, or brand voice. Huge kudos to Kajetan Malinowski, Rob Lyons, Joel Gutiérrez, and Lucio Ladenheim along with rest of the product development team for leading this launch with energy, creativity, and precision. You’re shaping the future of multilingual marketing, and I couldn’t be more excited to share it with the world!! 👉 Read the full announcement in the comments! MarketFully Group - #InContentMarketing - #MultilngualMarketing #ContentMarketing

How to get your MENA business content done: DIY vs. The WordWave If you handle it yourself, here’s what it typically involves: 1️⃣ Using AI to draft an initial outline 2️⃣ Investing significant time editing and refining 3️⃣ Customizing the content to align with your brand voice 4️⃣ Translating to Arabic and conducting thorough reviews 5️⃣ Seeking feedback from colleagues or external reviewers 6️⃣ Making multiple rounds of revisions based on input 7️⃣ Optimizing for SEO (if you have the expertise) 8️⃣ Repeating these steps until the content meets your standards If you partner with The WordWave : 1️⃣ We manage the entire content creation and localization process 2️⃣ You review and approve final deliverables Minimize your workload, accelerate delivery, and ensure professional, impactful content that resonates with your target audience. Interested in a streamlined, results-driven content solution? DM me “TheWordWave” to discuss how we can support your business. #B2BContent #MENAContent #ContentStrategy #TheWordWave #BusinessGrowth

Video is fast becoming the most important format for marketers. But when it comes to scaling video globally, even the biggest brands struggle. In B2B, buyers are consuming more video throughout the buying journey. Video drives awareness - and increasingly, engagement - far beyond static formats. But production is expensive and localization adds layers of complexity. For global teams, video today feels like static content 15-20 years ago: it has the power to cut through the noise, but the playbook for scaling it worldwide is still immature. I've spoken with dozens of Marketing leaders who highlighted the issues they see: 🔹 Subtitling and dubbing don’t allow for meaningful adaptation across markets 🔹 Local teams lack access to the tools and brand assets they need 🔹 Compliance and brand review cycles slow everything down The challenge is clear: demand for video content continues to grow. Gen Z buyers have become video-first consumers, with TikTok, Instagram and LinkedIn their default channels. On LinkedIn alone, video creation is growing 2x faster than other formats, and consumption is up 36% year over year. 📢 So, how do you preserve the brand personality and connection of video - while scaling it across dozens of markets? I've explored this topic in detail in my latest newsletter article - read more below.

Copying US Ads Doesn’t Work in Europe Here’s how to adapt creatives for cross-border growth 🌍 Most DTC brands expanding to Europe make the same mistake: They copy-paste what worked in the US — same footage, same voiceover, same captions — and hope it’ll “translate.” But it rarely does. Why? Because Europe isn’t one market — it’s 27+ cultures, languages, and buying emotions. 🇫🇷 The French respond to lifestyle and elegance. 🇩🇪 Germans prefer practical benefits and product clarity. 🇪🇸 Spaniards love emotion and storytelling. 🇳🇱 The Dutch want simplicity and direct value. That’s why at Adgrow EU, we build every creative from the ground up — not just localized, but culturally adapted: ✅ Hooks that speak to local pain points (not generic “wow” intros). ✅ Subtitles and voiceovers that sound native, not translated. ✅ Benefit-driven scripts that feel personal in every language. ✅ Fast-paced edits optimized for European attention spans. Our process is simple: 1️⃣ Create multiple high-converting video/image ads in English. 2️⃣ Test and find the winners. 3️⃣ Localize the winners into every major EU language using AI — adapting tone, emotion, and angle. 4️⃣ Scale the best performers across borders. The result: brands that actually scale across Europe, not just advertise there. 👉 If you are a European e-commerce company, message me and we will create custom creatives for the product you’re currently running and share the exact system we use to create winning ads and scale them across Europe—in a detailed PDF format, completely free.

18 months ago, we met the digital team from Claudie Pierlot. That first conversation turned into a partnership that would scale Newtone across all of SMCP – Sandro, Maje, Claudie Pierlot, Fursac. Today, we're thrilled to share the story of this collaboration in partnership with Akeneo. The challenge: - SMCP needed to manage 2,000+ product descriptions every season across 4 distinct premium brands, in 40+ languages, with tight seasonal launch windows. - Manual copywriting couldn't keep pace. Generic AI would erase brand personality. Traditional translation workflows were slow, expensive, and inconsistent. Our solution: - Working closely with SMCP's Digital Transformation team led by Jérémie, and through our partnership with Akeneo (their PIM provider), we automated the entire product content creation and translation process. - The result? Each brand maintained its distinct voice while meeting the quality standards expected from premium fashion. The impact: 1. Months → Hours – What used to take months now happens in hours, dramatically reducing time-to-launch for new collections 2. 2M+ words per year generated on-brand across all SMCP brands 3. 90%+ faster time-to-market for seasonal launches 4. 40+ languages with native, SEO-optimized content Beyond significant cost reductions and enhanced team agility, we delivered what matters most: quality, consistency, and performance at scale across international markets. A big thank you to Jérémie Amsalem and his team at SMCP for trusting Newtone with your brands. And to Charles, Lauranne, Claire and the entire Akeneo team – thank you for being exceptional partners and for championing an ecosystem approach that creates real value for customers. Read the full case study in the comments 👇

#EnglishContent: When Translation Isn’t Required for Sites: #Englishcontent has become a powerful asset for brands looking to engage audiences and improve search visibility, and its impact extends across consumer trust, conversion rates, and long-term retention.To capitalize on its potential, apply a clear strategy that balances readability, accuracy, and SEO signals while mapping content to user intent and measurable goals.

Discover how MIS Studio partnered with Harley-Davidson China to revamp their digital presence, enhancing user engagement and streamlining content management.

Optimising Digital Publishing for Accessibility and Mobile Success The relentless shift towards a digital world demands publishers integrate inclusivity, accessibility, and mobile optimisation into their core strategies. It's not just regulatory compliance or buzzwords; it's a transformative approach that enhances reach, builds audience loyalty, and strengthens your brand’s resilience. Key strategies: 1. **Inclusive Design**: Embrace accessibility from the onset, integrating standards like WCAG into everyday processes (e.g., using semantic HTML, compulsory image alt text). 2. **Mobile First**: Prioritise quick load times, responsive layouts, and seamless navigation to capture the 60%+ mobile traffic. 3. **Cultural Shift**: Embed accessibility within your organisational culture—continuously train, champion within teams, and engage real users in testing environments. 4. **Technological Readiness**: Leverage CMS platforms that inherently support accessibility and mobile responsiveness, automate where it counts, but don’t skip human review. Why it matters? Over a billion people live with disabilities; overlooking accessibility means missed growth opportunities and potential legal consequences. Beyond risk management, it’s about creating a future-ready operation that thrives on change. Join the conversation: How are you integrating accessibility and mobile optimisation into your current publishing strategy? What challenges have you faced, and how did you overcome them? Share your insights or ask questions in the comments #eJournals , #ALPSP, #Publishing, #Scholarly Publishing, #digital publishing Find out more @