Accenture’s Post

Parenting today means navigating a digital maze — balancing screen time, online safety and wellbeing. In #AccentureLifeTrends 2025, The Parent Trap trend explores how families are striving to raise children with healthy tech habits — and how brands can help. Find the path forward in the full report: https://accntu.re/3GuLMFh [Image Description: A maze with different icons spread throughout appears as the background. On-screen title text reads, “Lost in the Maze of Digital Safety” followed by smaller text that reads, “Parents must protect their children while giving them room to explore.” The top portion of the maze shows 3 different parents drawn in black outline with purple highlights, looking to make their way through the maze. On-screen text reads, “The right balance isn’t always clear, but brands can help pave the way:”. As the purple line animates through the maze it interacts with different icons that can help parents navigate their way through the maze. The line reaches an outline drawing of a laptop and on-screen text reads, “Educational tools to guide families through technology”. The line continues through the maze and pauses at a safety badge icon; on-screen text reads, “Parent-friendly products designed with safety in mind”. Purple line continues to animate through to the end of the maze with a tent icon and on-screen text reads, “Engagement strategies that foster real-world connection”. The line reaches the end of the maze and a small purple celebratory firework explodes.]