You can spend years seeing Cannes Lions through carefully curated LinkedIn posts and Instagram Stories, but nothing prepares you for your first walk along the Croisette, where every few meters another brand is inviting you into a world of its own. Zayanne Bako, global partnerships executive at 160over90, headed out to Cannes and found that the most memorable activations weren't necessarily the loudest, they were the ones that gave her a reason to stop, interact and stay. Find out which spaces she found the most engaging in featured Campaign UK article: https://lnkd.in/gfnxJw_y
Lauren Busch
2mo
Yess, Zayanne Bako !!
Couldn’t agree more. The activations people remember aren’t always the biggest they’re the ones that invite participation. We’ve seen how interactive games and custom digital experiences can turn curiosity into genuine engagement. Looking forward to seeing more brands embrace this approach.