From the course: Writing in Plain Language
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Write so your readers know what to do
From the course: Writing in Plain Language
Write so your readers know what to do
- Some people think it's just a matter of opinion whether a piece of writing is good. They think, well the way I wrote it was fine, but my boss just wanted it her way so I had to rewrite the whole thing. But plain language isn't arbitrary at all. In plain language, a piece of writing works if your readers can act on it. If they can easily use what you've written to do what they need to do, you are a plain language success. So how do you write content that helps your readers know what to do? Let me give you some tips. Tip number one, feature the action in the title or main heading of your document. Let's say you're writing an email to market a webinar your company is hosting. Which of these subject lines or titles helps emphasize the action? That's right, Register for "How to Save for Retirement" on January 23 is a plain language subject line because it makes the action clear right away. Here's another example. If…
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