From the course: Writing a Business Case

How to structure a business case

From the course: Writing a Business Case

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How to structure a business case

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- A business case is a great way to explain a business idea and build a plan for how you'll implement it. Business cases are traditionally used in approval and prioritization processes, as well as being used to measure the success of an initiative once you've launched it. A good business case lays out all the elements of the idea, from problem to solution through execution. Most organizations have a standard template for writing a business case. Business cases include problem definition, an idea description, the financial impact of the idea, and implementation considerations, like risks, opportunities, resource needs, and how you'll measure. You may ask, how's a business case different from a business plan? Business cases are for improvements to existing businesses, while business plans are for launching entirely new businesses. For more information on writing a business plan, check out my course on creating a business plan. As you look to make improvements to your business, you'll want to make sure you write a clear and compelling business case.

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