From the course: Writing a Business Case
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Define the problem for your business case
From the course: Writing a Business Case
Define the problem for your business case
- If you want to get people's attention with your business case, you need to solve a big problem. The problem definition section outlines the core business problem or opportunity that your project will directly address. Provide a summary of the core problem including a description of the pain point and what's causing it. Also include the impact that this problem has on the organization. For a deeper look at how to define problems and write robust problem statements, check out this movie on the subject. A well-written problem statement gets your reader to say "Wow, that's a big problem, and we need to solve that." It's what motivates action and will lead to approval of your idea. Write in plain language. Remember, people from all different functions across the organization will be involved in the approval process. You need to make it easy for them to understand what the problem is. Let's look at some example…
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