From the course: Using Empathy to Close Deals
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Build rapport with prospects
From the course: Using Empathy to Close Deals
Build rapport with prospects
Building rapport with prospects creates a foundation of trust and mutual respect, making them more receptive to your sales message. Rapport is one of the most human aspects of sales. It is what separates a human interaction versus that of a bot or AI chat. After this lesson, you'll be able to establish genuine connections using empathetic communication techniques. Your initial conversation is your opportunity to create your foundation and build your rapport. Some reps are uncomfortable with building rapport or deem it a waste of time. However, if done correctly, it will strengthen your trust with your client and allow you to gain insights that you can use to tailor your message to your client’s needs. This is also an opportunity for you to showcase your personality and keep yourself mentally engaged with each call. This is important as at the end of each day, each interaction with the client is a human-to-human one. Do not feel you need to be perfect. The goal is to get your client…
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