From the course: Using AI for Accessible Design Workflows

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Document audience

Document audience

From the course: Using AI for Accessible Design Workflows

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Document audience

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- [Lecturer] In this video, I'm going to show you how to document an audience within a style guide as a key tool for making content audience-accessible. First of all, it's very important to appreciate that different websites, different apps have different audiences. How do you find out what that audience is? You rely on research. You get reports from colleagues. You draw on the description of the audience that you get from stakeholders, and you integrate a description of the audience and examples into style guides. Let's take an example. Here, an audience is being identified that describes the kinds of people that content needs to connect with. Here's another example. Microsoft is specific about their audience and gives very specific guidance to content creators on how to connect with that audience. Let's contrast that with a different audience guidance in a style guide, and Land Rover's audience is different than Microsoft's, so the guidance is different. Let's take another case…

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