From the course: Unconscious Bias
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Perception bias
- [Woman] The University of North Carolina, Executive Development Program, defines perception bias, as the tendency to form stereotypes and assumptions, about certain groups, that make it difficult to make an objective judgment, about individual members of those groups. While affinity bias and halo effect, tend to be specific to an individual, and our perception of them, perception bias is typically based, on a larger labeling of a group, and influences everyone associated with that group. Meaning if we have had the experience, that our neighbor's child who volunteers, at a local retirement community is generous and helpful, when you meet another child, who has also volunteered in a similar way, you might have a difficult time, seeing any of his negative traits. And as I keep pointing out, we apply the same logic to people we work with. According to a study led by researcher, Moss-Racusin, and published in the…
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