From the course: Unconscious Bias
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Confirmation bias
- Confirmation bias is described as seeking out evidence that confirms our initial perceptions, ignoring contrary information. It's a little like a debate. Think about what happens there. Each side prepares for their argument with facts, figures and studies that will support their position and they will disregard or find fault with the opposing viewpoint to win the debate. Confirmation bias gets on one side of that debate and allows us to only accept what supports our argument. Confirmation bias can make a bad situation worse because we become stubborn and refuse to change our opinion. We seek out information evidence that justifies our position or makes us feel like we were right all along. For example, let's say Bob has an idea for a new product that he believes will be well received by the public. He does market research and presents findings that support his initial idea. When his coworker presents data that shows the…
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