From the course: Typography: Hierarchy and Navigation

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Solution: Shakespeare's play announcement

Solution: Shakespeare's play announcement

From the course: Typography: Hierarchy and Navigation

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Solution: Shakespeare's play announcement

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The creative challenge I gave you was to design an announcement for performances of Shakespeare's comedy, Much ado about nothing using all of the text in the word document which was in the Exercise files. This was a black and white challenge. You could use a vertical, horizontal or square format and choose your type faces. So how did you do? Did you create a clear sense of hierarchy so that the viewer would understand the order of importance of the information at a glance? Did you separate the different types of information such as the who, what, when, where, how much and the contact info? Let me share my 20 minute solutions with you. I decided to work with a simple letter sized sheet. My first version is pretty simple. I used only one type family, a slab serif called Nexta. Any slab serif, with a nice range of weights would have worked equally well. All of the type in the layout is centered horizontally. The name of the play is the most important element in the provided text. So I…

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