From the course: Tracking, Measuring, and Reporting Your DEI Efforts
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Employer brand
From the course: Tracking, Measuring, and Reporting Your DEI Efforts
Employer brand
- Imagine that you are interviewing a top candidate and he or she asks you three questions. Tell me what it's like to work at this company? And how would women and people of color answer this question? What's your commitment to DEI look like? And how do you stand out from other employers? How would you respond to each of these? Pause the video and capture some of your responses using the notebook feature on this platform. (upbeat music) The new generation of diverse talent is more likely to ask these types of questions today than they were in previous years. They are more selective about the type of employer and leader that they want to work for, as well as the kind of workplace culture that they want to work in. Therefore, organizations must focus on building a strong employer brand, and that starts with setting goals about the type of company that they want to be known for, especially, as it relates to attracting more…
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