From the course: Tips to Build Trust
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Leverage social proof
From the course: Tips to Build Trust
Leverage social proof
- Which of these statements is more convincing? "I think this tool could boost our efficiency." Or "Five departments are already using this tool because it's improved their efficiency." The second is much more persuasive, right? That's because it utilizes social proof. When we see that others have endorsed an idea or direction, especially when it's those we respect, we're more likely to believe in it too. Social proof can be a great way to lower people's resistance and get them to trust your ideas. Because they don't just have to take your word for your successes, you show it through stamps of approval. Like for example, compile positive feedback or testimonials from clients, and share them in your presentations or emails when relevant. When pitching a concept, mention endorsements from, or collaborations with influential figures in and outside the organization to strengthen your proposal. Talk about your membership in professional groups to show you're plugged in to the standards and…
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