From the course: The Ultimate Guide to B2B Digital Marketing

Create your B2B marketing strategy

From the course: The Ultimate Guide to B2B Digital Marketing

Start my 1-month free trial Buy for my team

Create your B2B marketing strategy

“

I could tell you that digital marketing is changing how business to business or B2B companies grow. But in reality, I should use the past tense. Digital marketing has changed growth for B2B companies. A Gartner research study found that B2B buyers spend 27% of their buying process independently researching online. That is, without speaking to a sales rep. And the gap between B2B businesses that master digital and those that don't is only going to get wider. While the digital landscape may feel overwhelming at first, once you know how to navigate it, you'll be able to communicate with your customers more effectively than ever before. After all, most B2B buyers spend time online every day. My name is MJ Smith, and I've built and led B2B marketing teams at fast growing companies in manufacturing software and professional services. In this course, I want to help you create a digital marketing strategy that makes sense for your business. I'll share approaches that will help you tell your company's story effectively on your website and social media. Drive traffic to your site organically and through advertising and turn digital attention into real sales opportunities. Growing a B2B business with digital marketing can be both exciting and fun, and I'm looking forward to helping you get started. So if you're ready, then let's dive in.

Contents