From the course: The Ultimate Guide to B2B Digital Marketing
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Build strong landing pages
From the course: The Ultimate Guide to B2B Digital Marketing
Build strong landing pages
If you paid three dollars for the opportunity to pitch a prospect on your business, what would you say? That's basically what happens when a prospect visits your site from search ads. The first page they see on your site, the landing page, is your chance to show them that you can help solve a problem that they have. In this lesson, I will share tips for optimizing your landing pages so that you can turn the traffic you get from search ads into sales conversations. When you set up a search on, you get to specify which page a prospect will land on when they click on the ad. If you're bidding on a few different keywords, which ad a prospect clicks on, can tell you a lot about where they are in their buying journey. This helps you build a more relevant website experience for them. In order to take advantage of this, try building a dedicated landing page for each keyword that you bid on. The exception is if you're bidding on a few synonyms or very closely related keywords. You can direct…
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