From the course: The Role of Business Analysis in Data Analytics

Why the demand for business data analytics?

- We live in a data-driven world where businesses turn data into a strategic asset, optimizing operations, outpacing competitors in driving innovation. This surge in data creates high demand for skilled business analysts who can provide context, scope efforts and interpret analytics. That's where you come in. I'll show you how to apply your business analysis skills to data analytics. Hi, I'm Laura Paton, a career business analyst, LinkedIn Learning instructor and chair and author for IIBA's Guide to Business Data Analytics. Whether you're new to analytics or already in the field, you'll gain valuable insights, so come along and let's get started.

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