From the course: The Power of Metaphors in Design

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Design challenge: Don’t mix metaphors

Design challenge: Don’t mix metaphors

From the course: The Power of Metaphors in Design

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Design challenge: Don’t mix metaphors

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- It's time to take our journey metaphor and design a signup page for the prevention program. Here's what our initial iteration of the site looks like. At first glance, it's not too bad. We start off strong by invoking the journey metaphor with our headline, "On the road to diabetes?" Then we have some simple copy that describes the problem and solution. "We've got some not so sweet news. This could increase your chance of getting diabetes later in life. Our prevention program can keep you safe." Lastly, we have our call to action, "Register Now". Below the fold, we've got some more information about the program. "Say NO to diabetes. Is what you're eating, making you sick? You can prevent diabetes with simple lifestyle changes like eating healthier, exercising more, and losing weight. Our 15 month program will teach you how to fight diabetes one meal at a time." But let's look a little bit closer. There are so…

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