Using pixels, analytics, and links to track actions

- Tracking conversions can be done in different ways. You can use each platform and apps to find insights and analytics such as likes, comments, engagement rates, new followers, unsubscribers and more. YouTube, Facebook, Twitter, Instagram, Pinterest, LinkedIn are some platforms that have their own free internal analytics that allows you to track conversions within the platform. Now, if you want to start tracking conversions that happen outside of the social media platform, such as newsletter sign-ups, sales and downloads, then there are certain tools you can use from third-party providers. You can use Pixels as a way to track actions being made on specific pages on your sites. They are tiny snippets of code that allow you to gather information about visitors on your website. You and your website developer can embed this Pixel code into your website pages, and this code tracks actions that happen on your pages, like buttons being clicked, items being added to a shopping cart and leads opting in. So this can be very useful if your conversions are attached to something outside of your social media and digital platforms. You can create a custom link using your website or domain provider, or use link shorteners like Bitly, Rebrandly or TinyURL. You can put this link in your social media profile bio, caption, description, or in your comments and direct people to click on this link for the conversion you want. You can see how many people click your link, when people click your link to determine if people are actually following your CTAs. Using links to track conversions are also used in promo codes and affiliate links. So you can create specific links for products and landing pages to give to viewers and partners so you can track how many times that link has been used and where that link was embedded. You can also create multiple custom links for multiple posts and platforms to track which platform has the best conversion rate, though having a consistent and memorable link also helps viewers recall where to go for your conversion. And you can also track in-person conversions by having people mention a certain code, a password, present a QR code or a ticket at a store, event or gathering that was based on content you created to drive conversions for an in-person event. So now you have ways to track conversions within each social media and digital platform and actions that happen outside on your websites.