From the course: The Media-Savvy Professional: Crafting and Delivering a Memorable Message
How to talk to the media
From the course: The Media-Savvy Professional: Crafting and Delivering a Memorable Message
How to talk to the media
- Legendary college football coach Darrell Royal was once asked why his team didn't throw the ball more. His reply, "Because three things can happen when you throw the ball, and two of them are bad." Many executives feel the same way about granting an interview to a journalist. Too much risk, too little reward. I would agree with that if you had never been given guidance on how to navigate the dynamics of talking to reporters, and that's what we're going to do in this course. Hi, I'm Bill McGowan. After 20 years as a broadcast journalist, I've brought all those insights I've acquired to coaching thousands of executives on how to ace interviews. Because when you control the narrative of your story, the media becomes a valuable ally in your business. Let's get into it.
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