From the course: The 52 Best Sales Prospecting Tips

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Have a great elevator pitch

Have a great elevator pitch

From the course: The 52 Best Sales Prospecting Tips

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Have a great elevator pitch

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- Legend has it, back in the 90s, there was a journalist working for Vanity Fair called Michael Caruso. He had creative, captivating and groundbreaking ideas for articles, but he had an issue. He needed to pitch those ideas to the editor-in-chief and good luck getting an appointment with her anytime soon. So he got creative. He knew there was a very short period when the editor-in-chief would ride the elevator to her office. And in that time, she would be stationary, not on the phone and bored. It was one of the very rare moments she would actually pay attention to him. So he planned to pitch his ideas to her when she was riding the elevator. Needless to say, he went on to have a great career, and so, the elevator pitch was born. Now, if you've been in sales for anything more than five minutes, you'll have heard of the elevator pitch. You probably heard of it way before you started your sales career, but for…

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