From the course: The 52 Best Sales Prospecting Tips

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Balance new and existing customers

Balance new and existing customers

From the course: The 52 Best Sales Prospecting Tips

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Balance new and existing customers

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- It's seven times easier to retain existing customers than it is to win new ones. But how do you grow without putting in the graft and winning new customers? Then how do you hold onto your existing customers while you're working to win the new customers? You can quickly get caught up in that loop. And really, no one answer is perfect. It entirely depends on your situation, your product, your relationship with your existing clients. Maybe you've got a totally unbreakable relationship with them. Great. Then you can dedicate more time to winning new. Maybe your product is something that can only be sold once. And if so, you're always looking for new business. Maybe you work for an organization that has an account manager for existing clients, and a new business manager for new clients. But for those of us that don't have those luxuries, it's a problem that needs solving. And the answer to that is to find a balance that works…

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