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Technical SEO

With Dana DiTomaso Liked by 4,749 users
Duration: 1h 11m Skill level: Beginner + Intermediate Released: 8/8/2024

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Course details

Even if the only thing you know about SEO is what the letters S, E, and O stand for, you probably know that good content on your website only goes so far when it comes to improving visibility. In order to maximize ROI and increase leads to your business, you need technical search engine optimization. In this course, SEO expert Dana DiTomaso shows how to optimize your website for SEO by looking at how crawlers work, developing strategies for increasing site speed and discoverability, using schema, architecture, URLs, and image/video to your SEO advantage. Along the way, learn how to leverage analytics data and search results assessments to drive ongoing SEO decisions and platform iterations. In addition to the actual nuts and bolts of SEO, Dana also covers the importance of making concrete recommendations to IT teams and web developers, so you can actually get the fixes implemented that you need.

This course is part of a Professional Certificate from Content Marketing Institute.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

242 ratings
  • 5 star
    Current value: 188 78%
  • 4 star
    Current value: 41 17%
  • 3 star
    Current value: 9 4%
  • 2 star
    Current value: 2 <1%
  • 1 star
    Current value: 2 <1%
  • Rachel Wrubel Rachel Wrubel

    Rachel Wrubel

    Award-winning writer obsessed with spreadsheets. I merge creativity and data to build unique content and impactful marketing strategies.

    5/5 April 15, 2025
    As an experienced SEO professional, this course helped me understand technical SEO at an even deeper level. Loved it.
    Helpful · Report
  • Aditi S. Aditi S.

    Aditi S.

    Digital Marketer, SEO, Content Creator & Brand Marketing Professional

    5/5 April 5, 2025
    It is awesome, comprehensive, full of examples and has a wonderful and logical flow. I highly recommend it!
    Helpful · Report
  • Imteaz Chowdhury Imteaz Chowdhury

    Imteaz Chowdhury

    SEO, Content, and Social Media Expert Driving Online Growth.

    4/5 March 21, 2025
    A Technical SEO course is an invaluable resource for anyone looking to master the behind-the-scenes optimization of websites. It equips you with essential skills to improve site performance, enhance crawlability, and ensure search engines can efficiently index your content. By learning about structured data, site speed, canonical tags, and more, you'll gain the tools to boost rankings, drive organic traffic, and deliver a seamless user experience. It's a must for SEO professionals and website owners aiming to stay ahead in the competitive digital landscape!
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 5 quizzes
  • Learn on the go Access on tablet and phone

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