From the course: Tech Career Skills: Searching, Interviewing, and Landing a Job
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Online presence and branding
From the course: Tech Career Skills: Searching, Interviewing, and Landing a Job
Online presence and branding
How do you build your personal brand, and how can that brand help you get that dream job? As a technologist, you have two jobs: engineer and entrepreneur. You are responsible for building technical tools, functional products and efficient processes. That is what makes you a solid engineer. You are also responsible for building a career narrative. What problems did you solve? How did you make decisions? How did you react to changes and challenges? How did you help your businesses succeed? Telling this story is important for your career, and this is the entrepreneur part of your job. Just as companies advertise for their products, you need to advertise for yourself. That way, your future employers know exactly what they're getting. Also, this will give you an ongoing sense of market expectations and changes. I know a lot of engineers believe, understandably, but incorrectly, that their work speaks for itself. They believe that as long as they have the right skills and demonstrate the…
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